In this section, we'll look at the pros and cons of brand event management careers—as described by Charlotte Saynor, former Head of European Events, Apple and former Vice President, Brands and Events, FremantleMedia Enterprises.
Charlotte Saynor is the former Vice President of Brands and Events for FremantleMedia Enterprises (FME), one of the world largest creators, producers, and distributors of TV programs such as The X Factor, America’s Got Talent, The Apprentice, and American Idol.
Initially joining FME as Global Head of Events, Charlotte’s role involved managing the global events program covering trade shows, conventions, festivals, brand launch events, executive conferences, and sponsorship events. Overseeing a team of 10 people, she has produced events in locations such as New York, London, Las Vegas, and Cannes.
Prior to FME, Charlotte was the Head of European events for Apple and has also organized events for TV brands such as Lost and Desperate Housewives whilst at Disney ABC . In 2013, she left FME and founded her own corporate event agency, Saynor Events.